TIKTOK users were left concerned after 'Primark closing down' began trending online in February 2024.
However, the claim is a hoax and Primark is not closing down — but here's everything we know about why this statement is trending.
Why is 'Primark closing down' trending?
In February 2024, ''Primark closing down'' became an online trending phrase.
It came after rumours circulated on social media, suggesting the shop had closed its stores.
Fans of the fashion brand took to X, formerly Twitter, to vent their fury, with one writing: "Apparently Primark is closing all their stores across the UK???"
A second added: "Primark is bankrupt? And are closing all stores? I hope this is a rumour..."
A third penned: "No way Primark is closing down."
Where did this rumour come from?
The rumour came from a TikTok video that stated that the store had closed its branches.
The video, posted by user @necroticjames, said: "Wait so primark is closing next month, tesco's meal deals are now £5, netflix are releasing season 2 of the society and tiktok REMOVED filters?!?!?"